How To Rank On Google: 25-Step SEO Checklist

This approach positions you as an expert, authority, and trustworthy source. Remember, the goal is to balance search volume and competition. While these keywords might have lower search volumes, their specificity often leads to higher conversion rates. After you’ve picked your easy-to-rank-for keyword, it’s time to do more research. A well-optimized Google Business Profile (formerly known as Google My Business) and solid Google Review ratings can work wonders for your local search rankings.

• These services also show search volume, keyword difficulty, cost per click, etc.
• Look into keyword SERP analysis to determine what competitors are ranking for the same terms.
• We’ve covered a variety of methods, from the basic RANK function to more advanced techniques involving multiple criteria and dynamic rankings.
• It’s normal for websites to have broken links, and Google doesn’t see 404 errors as a major issue.
• 💡 Uncover more ways to rank higher on the SERP with our free guide to getting on the first page of Google.

✔ Enhancing Site Authority

You can either audit content automatically with tools such as Semrush Site Audit or canonical Shopify apps, or you can do it manually by reviewing tags and changing theme.liquid. Whether you’re using manual or automated collections, Shopify stores should make collections and structure logical. And although menu placement and naming seem menial, they’re vital. The good news is that Shopify is designed to make structured data (or site architecture) easy to implement for products and content marketing. And how do you correctly track online store visitors and behavior?

To achieve this, we’ll give every paragraph the right header size so Google can see how the post is structured. A study by Ahrefs found that 96% of all pages never get any organic traffic from Google, and one of the main reasons is the lack of backlinks. Rank Math checks whether you’ve included the focus keyword in your meta description, title, subheadings, etc. Creating high-quality content is essential for improving your website’s ranking on Google.

Regular maintenance ensures that your data remains accurate, relevant, and useful. Here are some tips to help you maintain your system effectively. While Google Sheets is a versatile tool, it does have some limitations when it comes to ranking systems. Recognizing these limitations and finding creative workarounds can help you get the most out of your spreadsheet. Think about any unusual scenarios that might affect your rankings, like duplicate values or missing data.

You could have the most stellar keyword integration in the world, but it wouldn’t make much difference if your website were poorly designed. A lot goes into good web design, but a quick rule of thumb is to structure everything in a way that will attract users and make them want to stay. So instead of advertising your cider, provide a step-by-step article on how they can make their own. Then, you can add a call to action (CTA) that directs readers to buy your apples they’ll need to make the cider. And vice versa – don’t assume because you’re highly ranked today that you’ll stay there.

Encourage Customer Reviews and Respond Promptly

Study your app’s category and your competitors to create your own unique icon. The long description in Google Play allows up to 4000 characters. This is enough space to accommodate an informative description filled with category, theme, and feature-relevant keywords. Both WordPress and Shopify have strengths in SEO, but the best choice depends on your specific needs. WordPress, with its vast array of SEO plugins like AIOSEO, offers more flexibility and control over SEO elements.

Typically, these keywords appear in positions 5-15 in Google Search Results. People often use search engines to find businesses near them. They might search for “best bakery near me” or “plumber in city name.” Local SEO helps your business show up for these searches.

If I had targeted the keyword “business ideas”, I would probably be getting almost nothing (because I wouldn’t be ranking). While a few hundred visitors each month won’t change your business overnight; imagine multiplying this by hundreds. I have hundreds of articles on my blog here and rank for lots of different keywords. So, if you’re looking to improve SEO performance, SEM performance or just your overall user experience, increasing your website speed is a great place to start.

To help you get started, read our step-by-step article on how to advertise SEO Anomaly on Google. All of this information is gathered from each business’s Google Business Profile. Comparing the top search results can provide insights into how to use keywords and what type of content to add to your website. Researching your competitors’ sites is also a must if you want your website to rank higher on Google.