On-Page SEO: The Definitive Guide + FREE Template 2025

Pages with increased visits helps SEO, as it signals to search engines that your site is an authority on your chosen topic. They help users discover more relevant content and they make it easier for search engines to understand your site structure. But it’s an important part of your on-page optimization checklist because it can influence whether users click through to your page. If you want your page to display prominently in the SERPs, use schema markup.

When a page is relevant and useful, Google displays it to the user. Google’s algorithm changes often, but user experience remains a priority. Google recommends focusing on “people-first content,” which means creating valuable content that aligns with user intent is more important than ever. And you’ll get a bunch of related keywords to use for creating content. With a free Semrush account, you can analyze your backlinks to understand your site’s authority and identify bad links that could harm your rankings. While it’s vital that your pages get crawled and indexed in the first place, Google’s search algorithms prioritize websites that deliver quality user experiences.

Chapter 1: On-Page SEO Basics + Template

What you input into your title tag field will show up here in search results, although in some cases Google may adjust how your title tag appears in search results. Another way to help optimize your images (and improve your page speed) is by choosing the right image format. If there are dozens, hundreds, or even thousands of locations, a store locator widget could be employed to help you scale. Viewing Google’s cached version of the page shows the content Spotify provided to the search engine. A basic tenet of search engine guidelines is to show the same content to the engine’s crawlers that you’d show to a human visitor. This means that you should never hide text in the HTML code of your website that a normal visitor can’t see.

The Definitive On-Page SEO Checklist For 2025

Yes, the On-Page suite was designed to help search professionals improve rankings of both their own sites and their clients. The link relevancy tool SEO Anomaly helps identify your most relevant links and uncovers the ones that might be holding you back. While your competition is focused on metrics, you’ll fly under the radar with more relevant links.

• It directly impacts search engine rankings, user experience, and the discoverability of your content.
• These snippets should provide a brief overview of the page’s content and include targeted keywords.
• Why you can trust TechRadarWe spend hours testing every product or service we review, so you can be sure you’re buying the best.
• To add or edit them in your content management system (CMS), simply look for the corresponding fields and enter the appropriate meta information.
• Finding the right keywords is a crucial part of on-page optimization.

Have you ever wondered why some websites appear at the first of SERPs? It’s all about page SEO, it’s an important ingredient for online visibility. With smart on page SEO strategies, we can easily rank our website at the top of the result pages. Discover 10 AI-powered hacks to revolutionize digital marketing in 2025.

Remember to write unique and descriptive texts for every single page and be sure to incorporate your keywords as much as possible – but again, in a way that sounds natural. Examples of on-page SEO include headings and subheadings, internal linking, and images and alt-text. These are all elements on the page that, when optimized, can help your website content rank higher on search engines—and drive more traffic. On-page SEO focuses on optimizing individual pages to improve search visibility and user experience. It involves aligning your content, HTML elements, and site structure with SEO best practices.

Not only does Google want to know your site is well-referenced, but your visitors do, too. Whether viewed on a mobile device or desktop, your site must be able to load quickly. Visual content — like images, graphics, and charts — play an important role in on-page SEO for several reasons. Save time with content planning and rank higher on Google with the help of this beginner-friendly SEO template.

For HubSpot customers, our Page Performance tool (under Reports) will allow you to do this. If you’re not using HubSpot, you can try using a free tool like Xenu’s link crawler. It may seem counterintuitive to include external links throughout your page considering we just covered multiple reasons why internal linking is so important for on-page SEO. Write a compelling meta description that summarizes the page’s content and encourages users to click through from search results.